What Are Backlinks and How Its Affect Search Engine Optimization?

Backlinks are known as incoming links, inbound links and inlinks. Backlinks are those links that comes from a website or a webpage to your website or web page. In easy way; a backlink is a link comes from an external web page to your website.

Quality backlinking

How Backlinks Affect SEO

Backlinks often use by search engines for determining the website’s search engine ranking, importance and popularity. Google have a concept known as Page Rank (PR) which is a rough indication of popularity of a page and somewhere there’s a relationship between Page Rank and ranking algorithm. Big factors in both Page Rank and the ranking algorithm are the number of quality backlinks that point at a particular web page.

Quality BacklinksQuality Backlinks

Without backlinks a webpage is like an unacquainted isle that is middle of the ocean and most people don’t know it’s there. Quality backlinks can help you to improve visibility and deliver high quality results. Quality backlinks is a backlink that links to your website with using your keyword or key phrase from the same niche (same theme or similar content) website.

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Major Issues within the SEO Industry

The SEO industry may have one of the most negative reputations of any marketing –related field. Oftentimes the only reason SEO is being talked about in major news outlets is if a major company has been busted for practicing black hat SEO—like the J.C. Penney link building scam that made national headlines and resulted in the retailer’s free-fall in Google’s search results. Their black hat tactics (even if the company denies they were aware of the links) threw SEO under the light of public scrutiny, with many smaller businesses grabbing their torches and pitchforks, determined to punish the SEO scammers who had conned them. While there are plenty of good, white hat SEO providers trying to rebuild the industry’s reputation and public perception, there are a few internal problems that could keep the world of SEO from ever being looked upon favorably.

Too many “experts”

SEO Industries Issues

SEO Industries Issues

One of the biggest issues regarding the search industry is that anyone with a computer and basic understanding of how Google ranks sites (which are laid out in the Google Webmaster Guidelines) can set up shop and proclaim they are an “SEO expert.” Very few colleges even offer classes on Internet marketing and SEO, let alone give out degrees in them. The rules and tactics of SEO are mostly learned through actual experience and time spent in the industry.

There is no real qualification system for what makes an SEO expert. Someone with ten years of search industry experience is obviously more qualified than someone who has only been working in SEO for a year. But is someone with 10 years of marketing experience, not necessarily with a concentration in SEO, more qualified to manage an SEO campaign than the person with one year under their belt?

A former in-house SEO manager who leaves their company to become an independent SEO consultant has experience in SEO, but only with that one brand. A large and well-established company like an airline or department store has an incredible amount of brand recognition and trust, both from the search engines and the consumers. Their SEO strategy is going to be wildly different than a small mom-and-pop pizza joint. Does the newly independent consultant really know how to handle that kind of client? Without the budget and brand power to support their efforts, can they still deliver? Experts have to be able to deliver, regardless of the client.

It’s an uphill battle to build a business

Growing a small business, regardless of industry, is an uphill battle. It’s not uncommon for a company to be operating in the red for the first year or two of its life. It takes time to build a brand, recruit and keep a customer base, develop an online and offline presence and so forth. The same is true for the SEO industry.

The costs of advertising a new business can be astronomical, especially if the owner is trying to attract a qualified audience. Most SEO companies are going to do most of their marketing online and to place a banner ad on a popular site can cost thousands of dollars a month. Having a booth at an industry trade show could easily cost tens of thousands of dollars and there is very little chance of getting enough clients from that one tradeshow to cover the cost of going. Very few small businesses have that kind of advertising budget to play around with. So what happens is that the well established players dominate the field. New businesses struggle to gain any kind of foothold and many don’t make it.

The simple fact is that there are not enough quality clients to go around. Good SEO businesses can’t survive on selling their services for $50 a month, unless they have thousands of clients. The low-end clients that want a lot of SEO done but aren’t willing to pay won’t give their money to white hat SEO companies. They opt for the cheaper, most likely black hat SEO con men because they charge less. The good search marketing company loses out to a bad one. There is no way to stay in business when the competition is doing everything they can to steal business, even if that means resorting to underhanded and unsanctioned tactics to get it.

Most industry associations don’t make a difference

SEO has industry associations, just like any other industry, but most of them don’t offer any real value to their members other than a badge and link to their website. Very few SEO companies get any real traffic brought over from the associations’ sites, which means they aren’t getting any qualified leads. Paying to be part of an organization that doesn’t help sell your business isn’t worth the money.

If a search marketing company belongs to an industry association that doesn’t provide any tangible ROI, aside from the website badge, they are actually advertising that association and not their own business. That little badge at the bottom of a webpage could potentially be driving traffic away from the company’s site, further reducing the chance of conversion.

Plenty of association events provide a chance to network, but with whom? Other association members. An SEO firm doesn’t need to hire an SEO firm. There is no value in going to these events because they don’t attract, or even invite, potential clients. While some events, like an industry award show, might be honoring certain members of their industry for their work, how does that really help grow a business? Do potential clients really care if a particular SEO firm wins for “Best Article Concerning the Effects of Negative Keywords in PPC ads?” Probably not.

In the end

The bottom line is that the SEO industry has its own internal issues to contend with, alongside any negative public opinions and scandals. There needs to be a way to filter through the multitude of “experts” and hone out the con men from the good SEO consultants. Newer SEO firms struggle to carve out a niche for themselves and often lose out to bigger advertising budgets or underhanded competitors. Growing a good, white hat SEO company almost isn’t worth the effort when a quick $50 can be made with a little link buying. Industry associations create cliques that don’t play well with each other and don’t provide any real value to the members. Before the SEO industry can really rebuild its reputation, it has plenty of internal cleanups to take care of.

For First Article Click Here.

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Google Earth optimized for Android powered tablets

When Google launched Google Earth in 2005, most of us were still using flip phones. At the time, the thought of being able to cart around 197 million square miles of Earth in your pocket was still a distant dream. Last year, that dream came to fruition for Android users when Google released Google Earth for Android. With the recent release of tablets based on Android 3.0, Google wanted to take full advantage of the large screens and powerful processors that this exciting new breed of tablets had to offer.

Today’s update to Google Earth for Android makes Earth look better than ever on your tablet. Google have added support for fully textured 3D buildings, so your tour through the streets of Manhattan will look more realistic than ever. There’s also a new action bar up top, enabling easier access to search, the option to “fly to your location” and layers such as Places, Panoramio photos, Wikipedia and 3D buildings.

Moving from a mobile phone to a tablet was like going from a regular movie theatre to IMAX. We took advantage of the larger screen size, including features like content pop-ups appearing within Earth view, so you can see more information without switching back and forth between pages.

One of my favorite buildings to fly around in Google Earth has always been the Colosseum in Rome, Italy:

Google Earth

Google Earth

With the larger tablet screen, I can fly around the 3D Colosseum while also browsing user photos from Panoramio. The photos pop up within the imagery so I can interact with them without losing sight of the Colosseum and its surroundings. Also, by clicking on the layer button on the action bar, I can choose which layers I want to browse.

This version is available for devices with Android 2.1 and above. The new tablet design is available for devices with Android 3.0 (Honeycomb) and above. Please visit the Google Earth help center for more information.

To download or update Google Earth, head to m.google.com/earth in your device’s browser or visit Android Market. Enjoy a whole new world of Google Earth for tablets!

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Google Faces Antitrust Complaints in South Korea

Google Google Inc. (GOOG), the largest Internet – search company, is facing antitrust complaints in South Korea as mobile phones using its Android software gain dominance, adding to global scrutiny of the company’s businesses.

NHN Corp. (035420) and Daum Communications Corp. (035720), operators of South Korea’s two largest Internet search sites, said in statements today they filed complaints against Google with the country’s Fair Trade Commission for blocking local phone carriers and manufacturers from embedding their search applications in devices using the Android operating system.

“Android is an open platform, and carriers and partners are free to decide which applications and services to include,” Lois Kim, a Seoul-based spokeswoman for Google, said today by phone. “We’re looking forward to working with the FTC to address any questions they may have.”

Google is facing increasing scrutiny from regulators globally as it bolsters its search business. The U.S. Federal Trade Commission is considering a broad investigation into the Mountain View, California-based company’s dominance of the Internet-search industry, two people familiar with the matter said April 5. The European Commission and Texas Attorney General Greg Abbott have also begun probes into its business practices.

Search Applications

Google has banned South Korean phone manufacturers from including Web search applications made by other companies under its marketing contracts, Seongnam-based NHN said in its statement. Google has delayed certifying the use of its software for handset makers that violated the condition, the South Korean company said.

Daum learned about Google’s practices while trying to have its applications installed and has evidence to prove its claims, the Seoul-based company said.

Kwon Cheol Hyun, head of the service-industry monitoring division at the FTC, declined to comment, citing internal policy not to speak to the press about ongoing or pending investigations.

The Android system, used in such devices as HTC Corp.’s Desire HD and Samsung Electronics Co.’s Galaxy S, surged more than nine-fold in 2010, according to Gartner Inc. research on units sales to end users. The Google operating system will likely become the world’s best-selling smartphone system this year with about a 40 percent share, passing Nokia Oyj (NOK1V)’s Symbian, which has about 21 percent, according to International Data Corp.

About 70 percent of the more than 10 million smartphones sold in South Korea were Android-based devices as of March 31, according to an estimate by Park Jong Soo, an analyst at Hanwha Securities Co. in Seoul.

NHN and Daum together control about 90 percent of Web searches on personal computers in South Korea, according to Lee Chang Young, an analyst at Tong Yang Securities Inc. in Seoul. Google’s share is between 1 percent and 2 percent, Lee said.

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Google launches two new domains for Iraq and Tunisia

Google offer search on different regional domains, such as google.fr for France and google.dj for Djibouti, in order to provide the most locally-relevant results. Google have steadily brought Google to many of the world’s domains, and now Google announced on Google’s Arabia Blog that Google adding two more: google.iq for Iraq and google.tn for Tunisia. This brings the number of local Google search domains worldwide to 184, with 15 domains in Arab countries.

The new domains will help people in Iraq and Tunisia find locally relevant information, faster. For example, a search for [central bank] on the Iraq domain yields results relevant to someone in Iraq, such as the Central Bank of Iraq. On the other hand, the same search on the Tunisia domain returns slightly different results.

The new domains also make it easier for people in Iraq and Tunisia to access search in their preferred languages. In Iraq, people can now easily access Google search in local languages like Arabic and Kurdish; while in Tunisia, people can find the Google interface in Arabic and French. In the past, people in these regions would need to visit the domain for another country to use Google in an interface they were comfortable with. And when they did, the results would be relevant to a different region.

Local domains are a first step towards making the web more accessible and relevant for people around the world. They’re also an integral part of Google vision to make all of Google products available in the world’s top 40 most spoken languages covering 99 percent of Internet users worldwide. Google plan to add more domains in the coming months, so stay tuned!

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5 Things Your Website Needs to Increase Search Engine Traffic

5 things your website needs to increase search engine trafficGoogle SEO is the focus for many website owners. That is primarily because Google has been making all the rules when it comes to search engine optimization. This online titan has improved the way search engines work, adding sophisticated algorithms and guidelines that have forced many website owners to rethink their approach to optimizing. It is a good thing for everyone because Google has made search results more relevant by giving more priority to reputable websites and punishing the rank of those designed purely for search engine traffic. If you haven’t updated your website, it may be time to get it Google SEO ready.

Eliminate All Duplicate Content

Duplicate content is a bit of a wash when it comes to Google SEO. Web crawlers tend to move away from duplicate content in favor of unique content. For example, if you have two sub pages on your website that are very similar, you may be tempted to simply copy and paste the content with maybe a few word changes. Instead of doing this, make a point to recreate the content in a way that is entirely new so Google’s web crawlers will view it as unique content and get to work indexing it.

Add Image Tags Right Away

Make sure you have created keyword rich alt text for all of your images to ensure good Google SEO. Before, images would do little for a website. Search engine web crawlers can see the alt text of each image and will apply this information when determining your website’s ranking. It may be time consuming depending on how many images you have, but adding alt text with keywords will help your website’s rank. Take the time to go through each image and make sure it has a relevant tag applied then do so every time new images are added.

Maintain an Update Schedule

If you own a blog or a website that uses regular updates, and then make sure you adhere to a frequent schedule.  This is important for Google SEO because the search engine now indexes much more quickly than it used to. As long as the content is unique, Google will find it and list it. This can refresh your site’s appeal and make it more appealing to Google on a regular basis. Over time, this practice can help your website maintain or even increase its search result ranking.

Choose Quality Keywords Over Quantity

Google SEO practices should now focus more on quality over quantity. After the search engine’s Caffeine update, the quality of search results improved because pages that were stuffed with keywords were penalized. Evaluate your website or blog and make sure you have selected the most effective keywords. That way you can stay in line with Google SEO while improving your chances of being found by your target audience.

Speed Up Your Website

Websites that load slowly will also be penalized by Google. As a good Google SEO practice, make sure your website loads as quickly as possible. This new factor was added after Google’s Caffeine update to ensure that internet users were getting the best results possible when searching. If your website takes more than two seconds to load, then you may need to make adjustments to complete your Google SEO update.

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Basic On-Page SEO Tactics for Optimized Results

There are many aspects of off-page search engine optimization that almost every SEO is familiar and aware of, including link building, blog commenting and social bookmarking and tagging for external meta data. Let’s not forget however, that there is an entire practice of site structure, keyword density and on-page factors as well.

There are many tactics one can work with to optimize site pages for on-page SEO which may result in a higher rank for each of your site’s web pages.

Here are the following tactics of on-page SEO :

The Meta Keywords, Description and Robots tag — Google used description copy to market your site in its results, treat this as optimized sales copy. Make sure your sitemap.xml page is CONSTANTLY called up to the search engines.

The Title Tag – The MOST important aspect of on-page SEO, just take our word for it.

The Body Text (focus on the body text in bold, for this denotes strong emphasis to the search engines)

The first sentence in the body text and the first words used per sentence are the most important ones for advanced on-page SEO necessities (Make it humanly readable and SE readable — The words used in the first sentence are most important due to the implementation of Google’s LSI algorithm)

The URL — The subdirectory folder and page of content should be SEO’d (i.e. http://domain.com/real-estate/real-estate-marketing-ideas.com would fetch a high ranking for a page dedicated to real estate marketing ideas – especially with many highly authoritative, relevant, deep in-bound links)

The H1 and H2 Texts are highly important – Why? They show the search engine the main subjects and Table of Contents for the content to be indexed. Make these keyword friendly and reflective of your page’s title tag.

Same Site Link Texts — The links connecting the pages of your site together must have your targeted keyword terms in them as well as all links throughout the site — even though it seems excessive, having variations to your targeted keywords would also help when linking out to other pages within your site.

Same-Site Link URLs — Not only should you be using your keywords to describe pages within your site, those URLs you link to must have SEO URLs (eg: http://sushilarora.wordpress.com/social-network)

Outbound Link Text — Resources you link to must be SEO’d – If you are an internet marketing site and are linking to an email marketing company (email marketing software in this instance), you would use “Put your internet marketing on auto-pilot and use the best tool for internet marketers today – internet marketing email software. Then just use other variants to internet marketing.

IMG Alt Tags — Your images should be described via ALT Tags with the keywords you are optimizing for – If your image is hosted on your web-host, the file name of the images should also be SEO’d — If you have an image about polar bears have it be polar-bear.jpg in your images folder.

Keyword Density — 8% is excellent and doesn’t seem spammy, if you have a 500 word article, then 40 of those words should have variances of the search term you are targeting, if this seems excessive, lower the keyword density down to 5% and you will only need to add 25 variances/instances of your keyword. And that’s just a start… (Keyword prominence is big, but not worth a discussion).

Lastly and surprisingly, Your HTML comments should have your SEO terms in them (!!) — As a question to the relevancy this has to your ranking, I am unsure, but most of the large sites have html comments connected to their search terms. If you end up doing an analysis of your on-page content, you can find out if the high ranked sites for your keyword use HTML comments tagged to the keyword(s) being targeted.

Imagine the resuts when you are capable of having your pages SEO’d to the point of perfection with inbound, highly authoritative links from relevant sites coming to your “perfected” article. After this on-page optimization is complete and your articles or blog posts are written in a “viral”/quality-like way, the best course of action is to build links and links.

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Geek 101: Why Your IP Address May Soon Be an Antique

Many of our readers are no doubt familiar with the basics of IP address: They provide a network address that’s used to reliably route Internet traffic to your PC, smartphone, or other device. The problem, though, is that the Internet is almost out of available IP addresses.

IPv4 is the current main IP (Internet Protocol) technology. Anyone who connects to the Internet gets assigned an IP address, which is up to 12 digits long, IPv4 technology allows for roughly 4 billion individual IP addresses. And not all IP addresses are created equal: There are “classes” of IP address–some intended for public use (usually to identify servers on the Web), and others for private use (like devices connected to your home network). For example, the IP address for Google.com as compared to a typical Netgear router (like you might have in your home).

Google’s public IP address appears to be 66.102.7.99 at the time of writing, and Netgear routers, by default, can be reached from inside a network at 192.168.1.1. The “192.” IP block, known as “Class C”, is designated for private use, usually intended to be used with some type of NAT (“Network Address Translation”), to allow many devices to operate behind a single network access point (think of multiple PCs connecting to the Internet via one Wi-Fi network).

Class C addresses are reusable, since they exist only within a private network. The Google.com IP address, on the other hand, is “Class A” since it begins with “66.”. Class A addresses are generally not reusable, eventually leading to complete depletion of the available address space as more IP addresses are requested and used.

Unfortunately, that time is now! At the rate new IP addresses are being claimed, the common IPv4 public address space–the pool of total available IPv4 addresses–could be completely depleted within weeks.

No, this doesn’t mean the Internet is over.

Some clever folks predicted this problem with IPv4, and developed IPv6 (don’t ask what happened to v5) to have an exponentially larger address space (that is, since it can support longer IP addresses, it can allow for more IP addresses–a lot more). This page gives a graphical comparison of just how many more IP addresses IPv6 supports. Google has already flipped the switch on many of their services, and some ISPs are already silently rolling out IPv6 to subscribers. And most recent operating systems provide at least basic IPv6 support. The Internet Society has a more in-depth FAQ about IPv6, and how you can enable it on your PC.

Hopefully, the transition will go so smoothly that no one will notice… until they find their IP address now contains letters! That’s right, not only will IP addresses be longer, but your IP address will now be in hexadecimal. You did pay attention in math class, right?

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Google Says Search Quality Improved With New Spam Detection

Matt Cutts, a Google engineer working on search quality, wrote at the Google Blog that Google has recently released a new spam detection classifier to help prevent “spammy on-page content” from ranking highly in the Google search index. None of this comes as a surprise, Matt told us Google would be stepping up their search quality efforts in 2011.Google Says Search Quality Improved With New Spam Detection

The new classifier was introduced based on Google seeing a “slight uptick of spam in recent months,” said Cutts. Matt Cutts did say that spam compared to five-years ago is at rates “less than half” as of now, but in the recent months, there has been a slight increase in spam impacting Google’s results.

The redesigned document-level classifier will specifically make it harder for on-page spam to impact Google’s search index. Matt Cutts explained, “the new classifier is better at detecting spam on individual web pages, e.g., repeated spammy words—the sort of phrases you tend to see in junky, automated, self-promoting blog comments.” In addition, Google also has “radically improved” their methods of detecting hacked sites and they are “evaluating multiple changes that should help drive spam levels even lower, including one change that primarily affects sites that copy others’ content and sites with low levels of original content,” said Cutts.

In addition, Matt said Google will pay even more attention to “content farms,” which are sites that have low-quality content. Google introduced, what SEOs named, May Day update, which was Google’s first stab at low-quality content sites. So be prepared, if you are a site that aggregates content and repurposes it, you might be hit by whatever Google releases in 2011. Matt Cutts and Google vows to take “even stronger action on content farms and sites that consist primarily of spammy or low-quality content.”

For more information and related stories, see the Google Blog .

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Most US Internet users have paid for content

Most US Internet users have paid for contentNearly two-thirds of US Internet users have paid to download or access online content such as music, movies or news articles, a survey showed Thursday.
The Pew Research Center’s Internet & American Life Project found 65 percent of those surveyed said they paid to access or download some content.
The survey offers some hope for the Internet as an economic cash generator despite the widespread perception that people only seek free content online.
“The Internet has become a viable distribution channel for a variety of online content, especially in the era of broadband,” the report said.
“The issue of people’s willingness to pay for online material has enormous implications for media companies, artistic creators, and others who are hoping to sustain themselves — or grow new businesses — by raising revenues through online purchases.”
In the survey, 33 percent of Internet users have paid for digital music online or software; 21 percent for apps for cell phones or tablet computers; 19 percent for digital games; 18 percent for digital newspaper, magazine, or journal articles; 16 percent for videos, movies, or TV shows: and 15 percent for ringtones.
“What was really surprising was that the percentage of Internet users purchasing online content is nearly the same as those purchasing other products and services, such as books and travel,” noted Jim Jansen, the author of the Pew Internet report.
“Additionally, the range of online content that internet users purchase is quite varied.”
The survey included telephone interviews with 1,003 adults living in the continental United States, of whom 755 are Internet users.

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