TripAdvisor Blocks Google

First there was the Google-Yelp dispute over reviews in Places (which was resolved). Now TripAdvisor appears to be preventing Google from showing its reviews on Place Pages. The first to report this yesterday was Tnooz. According to the article:

Google is no longer able to stream in reviews from TripAdvisor to Places pages after the user review giant blocked it. TripAdvisor confirmed the move today in an email, stating that while it continues to evaluate recent changes to Google Places it believes the user does not benefit with the “experience of selecting the right hotel”. “As a result, we have currently limited TripAdvisor content available on those pages,” an official says.

TripAdvisor Blocks GoogleGoogle had previously said the absence of TripAdvisor reviews was related to a technical issue.

Like Yelp it could be that the matter will be soon resolved and the reviews return. But it’s not entirely clear because TripAdvisor may be taking the position that the delivery of its content to Places is ultimately destructive of its direct traffic and brand. That’s pure speculation by me.

TripAdvisor is one of the group of travel sites opposing the Google acquisition of travel software company ITA but it’s unlikely that this removal or blocking of reviews is directly related to that. Travelocity, also an opponent, continues to be among the review sources being shown on Places. An interesting question to consider is whether all the attention and effort that Google is putting on local will cause other local or review sites to consider blocking Places from showing their content.

However there’s a bit of a “prisoner’s dilemma” for these sites. If they block, traffic will potentially go elsewhere to competitors. It’s a bet on the strength of the brand and direct traffic.

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About Sushil Arora

I am an ambitious person with larger than life dreams. I work as a SEO Engineer and Consultant. I have knowledge of Internet marketing, SEM, PPC, SMO. I have interest in reading about technologies related to computers, internet, automobiles and gadgets. I read a lot of technology and SEO blogs.
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One Response to TripAdvisor Blocks Google

  1. Tana Kroesing says:

    Hi, i think that i saw you visited my blog so i came to “return the favour”.I am looking for ways to add things to my blog!I suppose its ok to use some of your ideas!!

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